Our festive collection this season is a continuation of our pret line
inspired by the semi nomadic matrilineal tribe, the Tuaregs.
The palette of their clothing against their natural habitat inspires
our colour story. Shades of cobalt, ultramarine, indigo, charcoal and amber are
hand woven in silk and organza with gold metal thread and
accessorized with brass metal jewellery from our sister brand
Tachi. Our hand woven textiles are crafted keeping in mind the shapes
and symbols of traditional Tuareg silver jewellery. These become the foundation of the motifs for our silk brocades as
well as our accessories.
I chose to marry all our developments in Benaras this season. New
studies in brocades, traditional in their vocabulary and others with
more contemporary motifs from our spring summer line, are
teamed with our most current geometric explorations from the
Tuareg culture.
The idea was to be able to seamlessly pair something new with
something old. And to give our customer the option to update their
wardrobe without having to replace what they love. In this way we continue to support our philosophy of mixing and
matching separates even within our festive edit.
In addition to our signature silhouettes in brocade this season we
introduce two new lengths of brocade skirts, a shorter more playful
length and an ankle length one. Woven on dedicated looms that are designed and patterned to be
crafted one panel at a time, they are conceptualized using
traditional methods, but allow us to relook at the versatility of
brocade lehengas in a more contemporary context. We also introduce our engineered brocades to complement our
classic all over repeats in this collection, for a look that is both
minimal yet luxurious. Plotted meticulously with each design
planned for specific garments, they are a special labour of love for
those who enjoy colour but also the drama of the woven gold
thread.
This collection like all our others, keeps in mind our brand DNA -
clothing for women that are looking for design that is rooted in
tradition but with a strong relevant voice.