THE NEW EMPEROR
In a land where woman is king.
This premise, in a modern day context sets the stage for our Autumn Winter
2016 Bridal Collection.Our muse as always is strong and not content playing
princess. She would much rather be king.I imagine her as a powerful yet gentle
monarch, not afraid to embrace her graceful side, but also not reluctant to be a
As part of this communication and to support the idea of the new king, we use
the lion as an integral motif this season. Also known as the king of the jungle, the
lion represents courage but also stateliness. Our national emblem, and more
recently as the face of the Make In India campaign, it is the perfect icon to
reinforce our message.
We draw from our country’s invaluable resources in craft and our unparalleled
cultural legacy, but this collection transcends geographical boundaries in its spirit
and is inspired by the woman of today.She has a voice. She makes decisions.
She has a career. She is a mother,a caretaker, or all of the above. She battles
to be treated as an equalbut is charting the future across diciplines, be it politics,
sport, business or at home. Sitting pretty in fussy clothes, looking like a doll is
just not enough.She has a refined sense of luxury but will not sacrifice her
comfort for it.
Our silhouttes echo this thought and keep our interpretationof the new emperor
relevant. Softer draped fabrics are coupled with more structured menswear
essentials to highlight this dichotomy.
It is not an effort to recreate the past.The idea is to reimagine a language that is
new, which can hopefully,be a reference for the future.This is why we do away
with the dupatta traditionally draped on the head, but we retain it for its drape, its
versatility, its drama and reinvent it in our pleated textures. Our muse, our bride,
is not modest. She is king.
As modern day armour we accessorize our new emperor in minimal yet dramatic
brass accents that reinforce our brand’s philosophy - always fierce but also
© Think Pattern Pvt Ltd. All rights reservedARTWORK | FACEBOOK | INSTAGRAM
© Think Pattern Pvt Ltd. All rights reserved
ARTWORK | FACEBOOK | INSTAGRAM